On 2nd March 2021, Tremco CPG Korea delivered its first batch of SG556 silicone sealants to LIKE-US, an all-female home repair service based in Seoul, Korea. Started in 2019, LIKE-US employees are professionally trained women technicians, and the company only offers their services to other women in need of repairs in their home.
This initiative was inspired by Hyungsun An, founder and lead technician of LIKE-US, who recognised the need for a safe and convenient way for single women to engage repair services in the country.
“Concerns about housebreaking and related crimes in Korea have been increasing over the past few years, and I thought it would be great if there is a female repair technician for women who are uncomfortable letting unknown men into their houses”, said Hyungsun An.
She continued, “I thought, well, I can be a repair technician. [So] then I decided to start LIKE-US.”
In Korea, women account for about 90% of violent crime victims with most involving sexual assaults. Since repair jobs are a traditionally male-dominated field, there was an opportunity to cater to women who do not feel comfortable inviting a male stranger into their homes to perform repair or maintenance works for long periods of time.
To encourage and show support for LIKE-US, Tremco CPG Korea has pledged to provide them with a regular supply of sealants over the next 12 months so that they will be able to carry out their business with greater efficiency and quality. The SG556 silicone sealant was specifically chosen due to its multi-purpose uses, low odour, and easy application.
In order to reinforce the benefits of the collaboration, a virtual meeting involving Tremco CPG Korea and Singapore team members as well as Hyungsun An from LIKE-US took place on the same day as the product delivery. Furthermore, the significance of Tremco CPG Korea’s sponsorship corresponds perfectly with this year’s International Women’s Day.
“What LIKE-US is doing is challenging industry norms and empowering women to rise up in fields that have long been considered male-dominated. Their work is a clear reflection of this year’s International Women’s Day message – Choose to Challenge,” explained Chong Hwee Ling, Finance Director of Tremco CPG APAC.
“Tremco CPG is honoured to be a part of this, and we hope that our contribution furthers the cause and creates a ripple of positive effects for women from all sectors of this industry.”